![]() ![]() While video can offer effective ways to convey key messages about your business or organization, you should consider several important things when serving them to users. Plus, serving videos to users who can’t watch them undermines why you invested in video in the first place. Unless you’re serving videos from a green hosting provider, most of this energy does not come from renewable sources. With large file sizes, videos require more energy for hosting and playback than images or text. Hosting and watching online videos isn’t as green as you might think. We will also explore how to use video on your website in ways that are both user- and environmentally-friendly. In this post, we’ll examine common video file formats and how to optimize them. ![]() Online video can be an impactful marketing and communications tool. ![]()
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